Our Mission
		The Latino Alliance is a Federal Political Action Committee (PAC) dedicated to promoting a Republican vision to the Latino community. The values of the Republican Party best represent the aspirations of the 39 million Latinos in the United States: self-reliance, traditional family values and economic prosperity.
		In the News:
		Burns adds Latino clips to war doc Dallas Morning News , July 13, 2007 New Poll: Latino Voters Will Be Most Impacted by Presidential Candidates' Positions on Education PR Newswire , June 23, 2007 Latino Growth in Dallas Suggests A Roadmap For Successful Marketing Research Brief , July 24, 2007 Latino Summer Academy helps students stay sharp Northwest Herald, July 26, 2007 Latino Group, Police Removing Graffiti Morning News , July 26, 2007 Ruling pleases Latino residents Charlotte Observer , July 30, 2007 Debunking the immigrant myth Herald Tribune , July 30, 2007 Last-minute rush for citizenship deal LA Times , July 28, 2007 Latinos Unite to Turn Fear Into Activism Washington Post , July 28, 2007 Latino leaders decry hotline on migrants Arizona Republic , July 26, 2007   News Archive

What is The Latino Alliance?

The Latino Alliance is comprised of leading Latino Republicans who recognize that the Latino community and the Republican Party share common values, and that the Party’s future is directly linked to its ability to attract more Latino voters.

Founded by Linda Chavez [left] — a nationally-known political activist, syndicated columnist, and television and radio commentator — the Latino New Alliance will launch a major national campaign to:

• Educate the Latino community about the Republican Party and why Republicans better serve the Latino community and the nation than Democrats.
• Help Get-Out-the-Latino-Republican-Vote on Election Day.
• Run ads promoting Republican candidates and issues in print and electronic media during the 2006 Congressional campaigns.

Shared Values

The Latino population is the fastest growing ethnic group in the United States. In the last decade alone, the Latino population grew by nearly 66 percent and now represents the largest minority group in the nation. Although Latinos are often depicted in the media and elsewhere as permanently poor and educationally and economically disadvantaged, a large and growing Latino middle-class represents a tremendous opportunity for making Republican inroads into what has traditionally been solid Democratic territory.

The Latino middle-class includes a burgeoning number of small businessmen and women—1.2 million businesses were Latino-owned in 1997. These entrepreneurs resent the tax-and-spend policies of the Democratic Party and the burden of government mandates and bureaucracy. Latinos believe in the traditional family structure: 66 percent of Latino children under the age of 18 live with their married parents. They worry about the breakdown in traditional moral values that threaten family stability. They are concerned about the quality of the schools their children attend.

For decades, the Democratic Party has taken the Latino community for granted, flouting its values and promoting policies that harm Latinos and other hard-working Americans. Yet the Democrats have consistently won a large majority of Latino votes. In 2000, 62 percent of Latinos voted for Al Gore for President, while 35 percent supported President Bush. In 1996, far fewer Latinos voted for Republican Bob Dole, 21 percent; and in 1992, 25 percent voted for President George H.W. Bush. But in 2004, Latinos gave 44 percent of their votes to President Bush, which the decisive factor in his reelection. If Republicans are to retain control of the Congress in 2006, they must again attract Latino voters.

Hispanic Business Magazine named Latino Alliance “the most active Hispanic PAC in 2004,” noting that Latino Alliance “gave 100 percent of its money to Republicans.” [See the full article]